Sometimes I’m an art ambassador to the tech community in San Francisco.
Last week, I was on a panel of artists and non-profit educators called “How Technology is Revolutionizing the World of Art” as part of PARISOMA — a co-working space in San Francisco. This included colleagues: Matt Ganucheau, Danille Siembieda and Barry Threw.
I talk at these sorts of events fairly often, addressing a tech crowd who is art-curious. This forces me out of my comfort zone. I know the art world well, but the tech world of start-up lingo and social entrepreneurship is slightly unfamiliar. I do think art-technology discourse is essential, especially in SF in these times, so I do my part.
PARISOMA is faithfully trying to stir up conversation. This is so appreciated, especially since it would be easy to exclude artists from the “tech conversation”.
Oh, the naming problem: How Technology is Revolutionizing the World of Art. This presumes that technology is now changing the world of art. Let’s not forget our history. (New) technology has been turning the art world on its head for decades, and for centuries, it has been influencing art-making in overt and subtle ways.
Projects such as E.A.T. (Experiments in Art and Technology) were talking about this very issue 35-40 years ago. I won’t get into the manyfold examples here, but the research is out there and easy to find.
…and the over-use of the word “revolution” is well-documented. It’s a disservice to actual revolution: the overturning of a political state. Language is important. Point being that art and technology have been intertwined for a very long time. It is not happening just now, nor is it a sudden turn of events that is redefining art.
However, the positive things from the dialogue were immense. A few key observations:
(1) The attendance for this panel in a tech venue was much higher than in an art venue (~100 people on a Wed night). Why is this? Why does the tech community garner more bodies? Is it because there is some flavor of “networking” involved? This happens at art events as well, so I don’t get it.
(2) Art jargon alienates the wider community. Tech folks get intimidated by art galleries and the language describing the works. At one point I brought this up and saw a sea of faces that were nodding. This is a thing that everyone seems to feel. I suppose the art dialogue is in my comfort zone, so I don’t think about the barriers it creates.
(3) Techies have a bad reputation for driving up prices, displacing old-time residents of San Francisco and hopping on corporate buses to work in the Peninsula. But, here was an audience of 80-100 people who wanted to integrate art somehow into their culture. Techies aren’t all bad!
The take-home message is that we should build bridges between the art folks and the technology folks…somehow. I don’t have the answers, but do feel like there are slow inroads being made by just having the conversations.
This video is a bit long (1 hour +), but for those of you who are curious, here it is. Thanks everyone.